A Click campaign is a performance-based campaign based on traffic driven by an advocate rather than a conversion.
Here’s how it works:
- A brand or retailer sets a spend limit and per-click price
- An advocate gets compensated for generating traffic and brand awareness in the form of clicks*
- When the campaign hits the spend limit, the campaign ends
This is a great way to drive traffic to your site and concerted brand awareness across influencers because they are incentivized to post early and effectively during the campaign. For brands with existing advocates who haven’t posted in a while, this is also a good way to get them engaged again, incentivizing them to repost now.
We think this type of campaign fits particularly well for brands that fall into any of these categories:Want to build brand awareness and traffic to their siteWant to build an email listHave a limited product lineAre still building their advocate communitySell products predominantly via retail stores (Target, local boutiques, etc.) but still want to drive awareness through advocatesSell luxury or high-ticket items
*Click traffic is monitored and filtered for abuse, guarding against someone simply clicking a link over and over.
If you would like to set up a Click Campaign, please let us know at support@audenticity.com. These can be run at any time and is available to Retailers on all plans.
