Make your affiliate program discoverable

March 25, 2024

Affiliate marketing programs are a powerful way to connect with new audiences. But to get the most out of your affiliate program, people need to know about it. There are a few simple steps you can take to boost the success of your program.

1) Add an affiliate sign-up link to the footer of your website

When influencers and content creators are looking for new affiliate programs to join, they may search for terms like "{brand name} affiliate program". Make sure your affiliate program is easily discoverable by search engines by including a link to your landing page in your site footer. You can use anything you'd like as your link text, but here are some examples from other retailers: Affiliates, Affiliate Program, Join our Affiliate Community, Ambassador Program.

2) Add an affiliate sign-up link to the footer of your purchase emails

Likewise, add an affiliate sign-up link to the footer in your purchase confirmation email. These are unobtrusive but again easy for potential advocates (i.e. your passionate customers) to find. 

3) Include an affiliate sign-up link in the footer of marketing emails

More footer links, we know! Just like your purchase emails and website, we recommend adding an affiliate sign-up link in your marketing emails. 

4) Reach out to your loyal fan-base

Do you already keep a database of your most loyal customers? We suggest you send communications out to them encouraging them to sign up for your affiliate program. Be sure to include the link to the sign-up page to make the process as frictionless as possible.

Audenticity’s advocacy marketing tools can simplify and automate growing your affiliate program. If you are already a brand on the platform, be sure to turn on features like post-purchase emails for an automated set-it-and-forget-it way of inviting existing customers to tell a friend or their followers about your products.

Take these steps ASAP so that people can begin to sign-up for your advocacy program today and start promoting your products tomorrow.

And if you are not already on Audenticity, learn more, watch a  quick overview video, and sign up today.

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