Welcome to our Affiliate Program! We are so glad you are here! Do you enjoy sharing your favorite products and recommendations on social media, message groups, or blogging? Whether you are an influencer or an in-the-know mom, we have just the thing for you! Your opinion matters to others (and us!) and we have partnered with Audenticity, a trusted affiliate platform, to power authentic recommendations like yours.

When you spread the word about LEGO as part of our affiliate program, you can

  • Earn up to 3% commission on all purchases*
  • Access our entire product catalog with easy, direct links to the product(s) you love
  • Get Featured or Spotlighted

This program is an excellent fit for bloggers and influencers who focus on the following categories:

  • Toys and screen-free childhood
  • Kids and parenting
  • Building and STEM products

If you don't already have an account, it's free to join and incredibly easy to get started. Join for free now!

*Subject to Terms of Service